England Football x Maison Bent Football Shirt Collaboration
October 2025, London
Maison Bent unveiled a limited-edition grassroots England Football jersey on Thursday 16 October 2025 at the Your Game, Your Way event inside the Paul Canoville Suite at Stamford Bridge Hotel. The launch, coinciding with Frieze Art Week and Black History Month UK, brought together sport, fashion and art, highlighting cultural heritage, representation and the global rise of women’s football as anticipation builds for the 2026 World Cup.
The jersey takes inspiration from Viv Anderson — the first Black man to play for England at international level (whose parents travelled to the UK from Jamaica during the Windrush) and features Maison Bent’s signature print of Queen Nanny of the Maroons - Jamaica’s only female National Hero who led a community of escaped slaves to freedom. The design celebrates resilience, courage, and unity - values at the heart of football culture and diasporic heritage.
The launch marked the first collaboration of its kind by England Football, making it a culturally charged moment that connects sport, fashion and art.
“For me, this shirt is about honouring the people who changed the landscape of football and the people who continue to do so quietly today,” says Shanna Bent, Founder and Creative Director of Maison Bent.
The event also featured vital conversations around opportunities and representation within football. Susan Bender-Whitfield, Creative Director and Stylist (ex. British Vogue), hosted the panel discussion about the shirt, while Paul Canoville, Chelsea FC’s first Black first-team player, shared insights on personal journeys and triumphs in the sport. Kerry Davis, the first Black woman to play for England’s women’s national team, spoke about breaking barriers and the importance of representation on and off the pitch.
Photos by Macky Mann
