Annabel’s for the Amazon x The Lost Explorer Mezcal Launch

The Lost Explorer Mezcal has partnered with Annabel’s and The Caring Family Foundation by releasing 1,000 limited-edition bottles of The Lost Explorer Mezcal, with proceeds going towards The Caring Family Foundation’s rainforest-saving commitments. The partnership provides a unique opportunity for the public to be involved in the ‘Annabel’s for the Amazon’ campaign, helping to support the reforestation of the Amazon Rainforest. Proceeds from the limited-edition bottles alone will raise enough funds to plant 35,000 trees, contributing to the charity's aim to plant one million trees by March 2024.

Passionate about creating a more sustainable and equitable world, The Lost Explorer Mezcal’s ethos is closely aligned with the mission of The Caring Family Foundation and Annabel’s restoration efforts in the Amazon rainforest. They have come together to create a unique bottle and box design influenced by the Amazon Rainforest inspired façade, taking the purchaser on an adventure to the Amazon with every sip of their award-winning Espadín mezcal. A deep commitment to sustainability is at the core of this partnership: The Lost Explorer Mezcal’s bespoke bottle is made from over 55% recycled crystal scraps, hand-labelled and sealed with biodegradable natural beeswax, while the special edition bottle is housed in a unique, keep-safe box that has been made using sustainably sourced FSC-approved materials that are fully recyclable.

The most internationally awarded mezcal of 2021, The Lost Explorer Mezcal is committed to the sustainable production of high-quality handcrafted mezcal in a manner that benefits the local mezcal-producing community in Oaxaca and protects the land’s biodiversity. The Lost Explorer Mezcal promotes biodiversity by planting at least three new agaves for every one hand-harvested, growing seedlings of genetically diverse agave and repurposing their agave waste into fertiliser for the land.  

CEO for The Lost Explorer Mezcal, Tanya Clarke says: “At The Lost Explorer Mezcal, we are proud to partner with Annabel’s Private Members Club in contributing to The Caring Family Foundation’s goal of planting one million trees in the Brazilian Amazon Rainforest by March 2024. Being part of this partnership is incredibly rewarding because of the awareness it inspires for this critical issue, alongside the pledge of planting one million trees in the rainforest”.

The beautifully designed limited-edition bottles will be available for purchase at Selfridges, Hedonism Wines, and The Whisky Shop priced at £120, with proceeds from each bottle planting 35 trees, directly contributing to reforestation in the Brazilian rainforest. Elevating the partnership further, three stunning ‘Amazon Mezcal Cocktails’ have been created and will be sold at the club throughout the month of September, with every drink sold planting an additional 2.5 trees.

"Mezcal is the world's most exciting spirit right now" says Clement Robert, Head of Beverage at The Birley Clubs. "People are looking for authentic products with artisanal quality and transparent, sustainable brand values and The Lost Explorer Mezcal delivers exactly that. Mezcal is a natural next step for lovers of Tequila, but with different terroir, agave varietals and bespoke production methods, that add a natural depth, spice and smokiness that is absolutely unique".

Working closely with The Caring Family Foundation and SOS Amazonia, an environmentally focused non-profit charity from Brazil, Annabel’s for the Amazon has not only been created to directly contribute to the replanting of the rainforest but to educate on the deforestation crisis. Each year, this annual global charity awareness month will bring together Annabel’s members, international celebrities and key environmentalists in a huge philanthropic drive to help save the Amazon rainforest.

The Caring Family Foundation’s vision is a world free from hunger, harm and hurt where women and children can thrive. In alliance with SOS Amazonia, the Foundation is planting trees to support sustainable growth and provide local families with food and income, so rainforest communities can flourish alongside nature as deforestation is reversed. Be part of this change community with us. 

Annabel’s x The Lost Explorer Mezcal limited-edition bottle will be on sale from Thursday 8th September 2022 at Selfridges, Hedonism Wines and The Whisky Shop for £120. Proceeds from this limited-edition bottle will go directly towards reforestation projects, with 35 trees planted for every bottle sold.